Advertising campaigns for Preventor®
The brand Preventor® has in its name the DNA of a "prevention" positioning. In order to become the reference brand that can provide trust, security and liberate each one's pleasure in all countries. While other brands claim more about performance or pleasure, we will answer the basic need of the consumer : being re-assured.
By communicating on prevention, we not only recall the potential danger of not using a condom, but we claim how Preventor® can protect the user in a funny way by introducing a large range of condoms with fragrances and shapes that can make this rational purchase much more sympathetic.